Lessons learned in my first year as an independent marketing consultant By Karina Wiatros, lead strategist At the end of 2020, as everyone prepared to bid adieu to arguably the worst global year in recent memory, I was making lemonade. Metaphorical lemonade, of course. I started a business. Last week, I celebrated the first birthday of that business. I began…
read moreThere are three foolproof ways to know we’ve hit October: Pumpkin spice is everywhere Store shelves are overflowing with candy Everything – from apparel, to small home appliances, to drill bits (?!) – is pink (Ok, if we’re being honest, the pumpkin spice and candy surplus don’t always wait until October. So we’re really talking about pink here.) It seems…
read moreIf your marketing and public relations proposals are full of promises for increased page impressions, social post shares, or placements in leading industry publications, you’re leaps and bounds ahead of marketers who don’t even cover measurement until it’s time to report, but you’re selling the wrong metrics. No, no. We’re good. We have SMART goals tied to our KPIs. CFOs…
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