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Don’t waste your money: Know your audience for content marketing success

Don’t waste your money: Know your audience for content marketing success 1170 658 Windy Rose Content & PR
Even the most customer-focused marketers can find themselves touting the specifications of what they’re trying to sell rather than acknowledging the customer’s need and how a solution will actually benefit them. It’s easy to do when you’re trying to get content out consistently but don’t have the time or resources to step back and plan, strategize, empathize. read more
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Lessons of a first-year consultancy

Lessons of a first-year consultancy 1170 658 Windy Rose Content & PR

Lessons learned in my first year as an independent marketing consultant By Karina Wiatros, lead strategist At the end of 2020, as everyone prepared to bid adieu to arguably the worst global year in recent memory, I was making lemonade. Metaphorical lemonade, of course. I started a business. Last week, I celebrated the first birthday of that business. I began…

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How to write authentic holiday content

How to write authentic holiday content 2240 1260 Windy Rose Content & PR
When it comes to crafting holiday content that’s authentic to your brand, it’s important to consider your strategy, your audience, and your brand purpose. read more
seeing pink - breast cancer awareness

Seeing Pink: How breast cancer awareness nailed cause marketing

Seeing Pink: How breast cancer awareness nailed cause marketing 1400 787 Windy Rose Content & PR

There are three foolproof ways to know we’ve hit October: Pumpkin spice is everywhere Store shelves are overflowing with candy Everything – from apparel, to small home appliances, to drill bits (?!) – is pink (Ok, if we’re being honest, the pumpkin spice and candy surplus don’t always wait until October. So we’re really talking about pink here.) It seems…

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two men analyzing marketing metrics

You’re selling the wrong marketing metrics. (Here’s what business leaders really care about.)

You’re selling the wrong marketing metrics. (Here’s what business leaders really care about.) 700 467 Windy Rose Content & PR

If your marketing and public relations proposals are full of promises for increased page impressions, social post shares, or placements in leading industry publications, you’re leaps and bounds ahead of marketers who don’t even cover measurement until it’s time to report, but you’re selling the wrong metrics. No, no. We’re good. We have SMART goals tied to our KPIs. CFOs…

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