Don’t waste your money: Know your audience for content marketing success
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Windy Rose Content & PR
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Even the most customer-focused marketers can find themselves touting the specifications of what they’re trying to sell rather than acknowledging the customer’s need and how a solution will actually benefit them. It’s easy to do when you’re trying to get content out consistently but don’t have the time or resources to step back and plan, strategize, empathize.
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