content strategy

Don’t waste your money: Know your audience for content marketing success

Don’t waste your money: Know your audience for content marketing success 1170 658 Windy Rose Content & PR
Even the most customer-focused marketers can find themselves touting the specifications of what they’re trying to sell rather than acknowledging the customer’s need and how a solution will actually benefit them. It’s easy to do when you’re trying to get content out consistently but don’t have the time or resources to step back and plan, strategize, empathize. read more

How to write authentic holiday content

How to write authentic holiday content 2240 1260 Windy Rose Content & PR
When it comes to crafting holiday content that’s authentic to your brand, it’s important to consider your strategy, your audience, and your brand purpose. read more

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