You’re selling the wrong marketing metrics. (Here’s what business leaders really care about.)
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Windy Rose Content & PR
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If your marketing and public relations proposals are full of promises for increased page impressions, social post shares, or placements in leading industry publications, you’re leaps and bounds ahead of marketers who don’t even cover measurement until it’s time to report, but you’re selling the wrong metrics. No, no. We’re good. We have SMART goals tied to our KPIs. CFOs…
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